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Northbeam

多触点归因与媒体组合建模平台,后Cookie时代的预算分配决策系统

Northbeam Introduction

以数据科学驱动的营销归因平台,专注解决多渠道投放"功劳算不清"的问题。基于贝叶斯统计的多触点归因模型 + 增量实验校准,输出各渠道边际贡献与建议预算;媒体组合建模 MMM 帮助品牌判断下一美元该投 Meta 还是 TikTok。适合月广告花费 5 万美元以上、认真做增量思维的规模卖家。

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Listed
Aug 24, 2026
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